In PR, Your Persona Matters
It’s a PR person’s worst nightmare. You spend weeks (or months) pitching your story ideas and company to the media. Finally, an interview is arranged. You’ve presented your client or colleague as an expert on the topic who is articulate and approachable – a friendly source the reporter will want to talk to again and again.
All is set and arranged. But when you follow up on how the interview went, you find out your contact was abrupt, acted inconvenienced to do the interview, was unwilling to answer questions, unknowledgeable or worst yet, late or a no-show.
All your efforts of promoting your company and its story have been lost. Your reputation as a credible PR resource also suffers.
In PR, your public persona does matter. It’s a representation of your company. Having a good message is not enough. Who you are and how you deliver it counts.
Here are five easy tips to remember when conducting interviews with the media:
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