Serrano, Minerva

Co-Founder, President & CFO of Activus Connect, a provider of Customer Experience/Customer Care outsourced solutions, delivered by remote-based Ambassadors. We are a people business who is driven to create the best working environments for our team members; and the best experiences for the brands we represent and their customers. We are a certified Women and Minority Business Enterprise, and we operate across the Continental US and Puerto Rico.

Born and raised in Venezuela, I moved to the US at the age of 16 to attend university. I ultimately graduated from The University of Colorado at Denver with my Master of Science in Finance.  Naturally driven, and inspired by my amazing parents, I quickly took aim at establishing myself as a leader in my field. 

After a 14-year career in Finance, I had children and decided to take time out from my career to spend time getting my family off to the same strong start my parents had given me. During that time, I faced the same transitional challenges that so many working moms do when they take a step in a different direction. Fueled by a desire to do more, I took the leap into entrepreneurship, by starting my own businesses in direct sales and network marketing. For me, working from home allowed me the balance between being a mother and a businesswoman. It was through these businesses that I found a true passion – encouraging, teaching, and growing other women into successful businesspeople.

As an executive leader at Activus Connect, I am using my experiences to continue to build a company that provides opportunities for women and men who want to have meaningful careers while still having a great work-life balance. We are new example of what a people-centric, experiences based, socially committed outsourcing business can look like. With this vision we have created a new standard in Customer Experience outsourcing.