Esther A. Poulsen is Founder and CEO of Raare Solutions LLC, an award-winning leader in CRM and Marketing Operations for the premium and luxury automotive industry. Poulsen and her Raare Team pioneered intelligent customer engagements based on the customer’s position and sentiment within a brand’s journey. Poulsen partners with clients and agencies to bring their brand engagements to life, meeting the letter and spirit of applicable law. This approach has secured her and her company a niche as a trusted CRM authority and execution expert in a male-dominated industry with firms thousands of times her size.
Clients entrust Raare with the most valuable customer data in the world, for brands such as BMW North America, Rolls Royce Motor Cars NA, Mini USA and Ferrari North America. Her client portfolio continues to expand with high profile clients in expedition travel, education, insurance, healthcare technology and non-profits. Raare Solutions is a certified Women’s Business Enterprise and Poulsen leverages the “power of women” through her membership in the Woman Presidents Organization (WPO) and her activities and support for WBENC and WPEO.
Poulsen has garnered awards as Enterprising Women of the Year (2020) and #25 on the WPO “Women 2 Watch” (2019). In 2019 Raare Solutions was named to MarTech Outlook’s Top Ten Marketing Automation Consulting Services. Raare is also recognized as one of the Best Places to Work in NJ and Inc. 5000 Fastest Growing Companies for the last three years, and ranked a top 250 Small Business in New Jersey for 2020.
Prior to founding Raare, Poulsen’s three-decade career included roles in enterprise architecture, IT management, public relations and business analysis for multinational companies such as Lucent Technologies, Cummins Engine and Search Optics. She earned her Bachelor of Arts degree in Communications from Temple University and is a graduate of the Babson College IT Leadership Development Program. Poulsen is active in community and business organizations and is an occasional columnist for local publications including the Lake Hopatcong News, NJ.
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