Written by: Dr. Terry Neese, Former NWBC Council MemberWASHINGTON, D.C., October 24, 2018 – The National Women’s Business Council (NWBC) is celebrating the anniversary of the passage of H.R. 5050, the Women’s Business Ownership Act tomorrow, October 25, 2018. The passage of this legislation, and its resulting impact on women business owners, would not have been possible without some incredible, tenacious women that I am fortunate to have worked w...

Eighty percent of CEOs responding to a global survey admitted that they don’t trust their marketing departments, saying they believe marketing team members don’t have business credibility and are too disconnected from the financial realities of their companies. But Denise Kohnke, who has worked 25 years in marketing and directed brand development for more than 100 organizations, thinks the opposite is true. She says it is CEOs who are too disconn...

“eCommerce is really the only way for businesses to stay alive today, especially as a small business or retailer,” says Dave Woodward. “Why? Because your customers don’t always live in your neighborhood.” For small businesses to survive in today’s market, business owners need to make their eCommerce efforts a success… but how? Dave Woodward explains. 1. Don’t let technology be an obstacle: Most people think they can’t handle all the tech, but you...

When it comes to pitching new business leads,” says Laurie, “everybody says ‘Don’t talk about what you do; talk about what you do for them…’ but then no one tells you how to do it!” Here are Laurie’s three surefire tips for creating a client-centered pitch that is more likely to win you new business: 1. Use “you” language. When you sit in a meeting or listen to a business pitch, think about the first three minutes of it. It's always about the spe...

Oklahoma City, OK, September 11, 2018 - For the past 13 years, Oklahoma City-based non-profit, the Institute for Economic Empowerment of Women's (IEEW) PEACE THROUGH BUSINESS® program, in partnership with Northwood University, has held ten-week courses for women business owners in Kabul, Afghanistan and in Kigali City, Rwanda. This week, the application to attend the 13th class of entrepreneurs went live online; it will also be distributed by pas...

Cash flow. These two words strike fear into the heart of many business owners, but it doesn’t have to be this way. Allison Maslan explains: “First and foremost, you must believe that everything will come together with your business. There will be down periods, but they won’t stay that way as long as you remain focused on your big picture vision. The cash flow will funnel in if you follow one or more of these eight tips.” 1. Open a line of credit:...

Everyone is talking about Serena Williams at the US Open this past weekend. C-suite exec and business coach Cassandra Shepard has an interesting take as it relates to women in business. After Serena Williams was penalized a game for arguing with the chair umpire, Serena stated that men have said far worse things than she did without being penalized a full game.  People are wondering if Serena were a man standing on the court would there even...