Enterprising Women Connector

Connecting the world's top women entrepreneurs with ideas to help grow your business

Lessons Learned from the US Open by Cassandra Shepard


Everyone is talking about Serena Williams at the US Open this past weekend. C-suite exec and business coach Cassandra Shepard has an interesting take as it relates to women in business.

After Serena Williams was penalized a game for arguing with the chair umpire, Serena stated that men have said far worse things than she did without being penalized a full game.  People are wondering if Serena were a man standing on the court would there even be an issue? Is there a double standard in sports, business, and in everyday interactions regarding how men and women communicate during unpleasant confrontations?

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Tech companies can boost profits by hiring more women

With study after study showing that gender-diverse companies are more profitable than male-dominated ones, it’s hard to reconcile that in 2018, women hold just 20 percent of tech industry jobs. And only one in ten Silicon Valley executives is a woman.

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Press Release Raleigh, NC Woman Wins $25,000 From Bob Evans Farms


Three Veteran-Owned Businesses Each Granted $25,000 in Second Year of Bob Evans Farms “Heroes to CEOs” Program

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U.S. Exporters Expect International Sales to Grow Amidst Trade Uncertainties – According to American Express Survey

Nine out of ten (90%) exporters see international markets as a major growth opportunity despite current global trade uncertainties, according to the 2018 American Express Grow Global Survey. The survey of over 500 U.S.-based small and mid-sized companies selling internationally found that although more than two thirds (71%) said that changing global economics are a significant challenge, 75% predict that the percentage of their company’s total revenue from exported goods or services will increase over the next 12 months and 76% expect growth over the next 5 years.

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Are Your Business’ Marketing Efforts Without Lift-Off? Here’s Why

The marketing and advertising worlds have experienced a host of changes in recent years as social media, mobile apps, and other technological advances play an ever-growing role in how brands communicate their messages.

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Enterprising Women is a partner in the new Million Women Mentors (MWM) initiative.

The initiative supports the engagement of one million science, technology, engineering, and math (STEM) mentors — women and men — to increase the interest and confidence of young women to pursue and succeed in STEM degrees and careers.

Read the full news release.

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