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Where
else can you meet women from 50 different countries
in one place? Where else can you attend highly charged
seminars to discuss world economics and best business
practices while rubbing elbows with world economic
leaders and heads of state?
Where
else but the Global Summit for Women, an international
gathering of women leaders from around the world
that is now in its 12th year of providing every
one of these opportunities and more in an exhilarating,
action-packed venue.
The
Global Summit of Women is the brainchild of Washington,
DC, businesswoman Irene Natividad, who says the
goal of the event is to "increase women's economic
clout in the global marketplace through a multidisciplinary
prism." By all accounts, she has succeeded wildly.
In fact, past participants of the Summit have called
it as "the Davos for Women" because of the caliber
of the leadership present both in the program topics
and speakers and even the attendees themselves.
Natividad
says the high caliber of the Summit is a natural,
given the fact that women are becoming "a focal
force in changing the face and practice of the world's
economies."
In
fact, she says, women comprise 40 percent of the
global workforce. With that growing position comes
increased earning power and the ability for women
to affect the fate of multi-national corporations.
It
is an often-quoted statistic that women make 80
percent of the buying decisions in the United States,
from food to cars to homes. They also are the majority
of U.S. healthcare purchasers and Internet subscribers,
and these trends are being mirrored elsewhere, most
noticeably in Asia.
But,
Natividad says, "Although women's clout as consumers
is significant, their economic power and force lies
in their ability as business owners."
For
example, women entrepreneurs own one-third of all
small businesses in Canada, the United States, and
Europe. In Japan, they own one-quarter of small
enterprise. In Third World countries, women own
businesses that are fueling the growth in emerging
economies.
A One-of-a-Kind Offering
Natividad says one of the main reasons the Summit
is important to women because there are very few
international fora-outside of those organized by
the United Nations-that bring together the same
mix of high-level women in business, government
and non-government organizations as the Summit does.
"Women
leaders from a variety of disciplines can exchange
solutions and strategies on issues affecting women
outside the constraints of their country's official
position," Natividad explains. "It is important
for women in government to hear what women entrepreneurs
have to say, and vice versa. This type of stimulating,
productive discourse forces women to think outside
the box. Often, you can get a winning strategy from
emerging economies."
The
Summit provides women with tools, contacts, knowledge,
and economic literacy, as well as the opportunity
to meet women with whom they may want to enter partnerships.
"The enthusiasm and the vitality of the sessions
proved to be contagious," Summit participant Karlyn
Harfoot, chair of the Hong Kong Women Business Owners
Club, says. "Large corporations and small businesses
got together, solved problems, and shared ideas
in a sincere, open and friendly environment."
Natividad
says the Summit is "the natural extension of the
work I have been doing on behalf of women for over
20 years."
Throughout
the last two decades, Natividad has focused her
energies on helping women help themselves and each
other. Over the course of that time, she has served
in numerous leadership positions in women's organizations,
including the Center for Women Policy Studies, Corporate
Women Directors International, and Women Vote. In
1985, Natividad was elected president of the National
Women's Political Caucus, becoming the first Asian
American to lead a national political organization.
But, she says the Global Summit of Women is the
crown jewel of her efforts.
She
points out that, in all of the important official
global meetings dealing with business or economics,
few women are present, adding that she believes
this is because women have yet to gain powerful
positions that automatically give them unquestioned
grounds to participate in such meetings.
Acting
upon the strength of her "Why wait to be invited?"
philosophy, Natividad started the Global Summit
of Women: "We created our own meeting of leaders
to focus on solutions and strategies-in short, a
forum to examine issues and make deals."
As
an example of this Economy of Effort, Natividad
gives a partial list of those who attended the last
Summit in Hong Kong: "a woman manufacturer of yachts;
a Nepalese entrepreneur who exports seeds; a Romanian
head of a chemical company; a Canadian microwave
manufacturer; an American export consultant; an
Australian bank president; a Mongolian oil company
head; and an Egyptian advertising agency owner."
She added that the group also included women ministers
and members of Parliament, single entrepreneurs
and heads of associations that help women entrepreneurs.
As
part of her committed efforts to grow women's capabilities,
Natividad works with Junior Achievement to identify
young women throughout the United States who are
interested in entrepreneurship so she can bring
them to the Summit.
"By
exposing these young women to successful role models,
we are helping them learn early that their goals
of entrepreneurship are achievable. Women attendees
can see the future in these young entrepreneurs.
Both leave with a sense of mission," she says.
The
Benefits of Going Global
Natividad believes that women entrepreneurs who
engage in the global marketplace are likely to grow
their businesses six times faster that those who
don't.
"One
of the most critical needs of a woman business owner
who wants to go global is to find a business partner
in the market she hopes to penetrate. Women, more
so than men, want to find a comfort level with such
partners, and they want to meet them face-to-face,"
Natividad says. "The Summit provides a venue that
has promoted more deal-making on the spot than I
ever imagined when I conceived the idea."
Summit
participants share their successes with Natividad
regularly, and the stories of successful deal-making
are legion.
A
Filipino businesswoman met an Australian author
at a previous Summit, and now, she promotes the
author's work in the Philippines. A Canadian manufacturer
was able to find Asian partners who provide outlets
for her products. A Belize exporter of food products
found backers for her venture at the Summit in Buenos
Aires.
The
Summit promotes networking in a variety of ways.
At
the public events, women come together randomly,
but there also are deliberate venues built into
the program to help build this all-important network
of women. Each Summit includes networking breakfasts.
Delegates are assigned to different tables every
day, and a host prods conversation using a set of
questions designed to connect everyone at the table.
Everyone who attends the Summit is given a directory
of participants and, thus, the contact information
they need to pursue alliances forged at the Summit.
Participants also are encouraged to use the Summit
Web site (www.globewomen.com) to advertise their
products and services to a worldwide audience.
But, Natividad says, while building alliances is
an extremely important factor when doing business
in the global marketplace, having the right set
of skills also is critical. In fact, she says that
skill-building sessions are "an integral part of
the program" at each Summit.
The
Summit skill-building sessions range from helping
women understand how technology can help them market
their products better, to helping women learn the
ABCs of exporting, to hearing from women who have
already entered the international market, to being
informed about global business and cultural issues
that can impact their economic prospects. In short,
the Summit provides tools that can facilitate a
woman entrepreneur's growth across borders. Summit
participants say that help is priceless.
"The
most valuable aspect of the Summit to me was interaction,
learning and experiencing the hopes and aspirations
of women from around the world who want to be more
successful in their field," says Selima Ahmad, president
of the Bangladesh Women Chamber of Business and
Industry.
Laying
the Groundwork for Public Policy Changes
While the Summit takes a provocative stance on women's
leadership and economic impact, Natividad explains
that the program features a public policy element,
as well.
"No change that promotes women's progress in business
and the economic arena will ever take place without
the concerted efforts of women to lobby for government
support," she explains. "Public policies that open
doors wider for women business owners do not happen
by accident or as a normal course of events. They
are well-thought and hard-won."
Natividad cites the National Association of Women
Business Owners (NAWBO) as an example of an organization
that fights to move public policy forward.
"NAWBO
lobbies endlessly in the United States at all levels
to include women in government contract opportunities,
global trade missions, and other initiatives that
create a more level playing field," she says. "Through
the Summit, I try to teach that same kind of advocacy
to women in every country around the world."
The
Promise of This Year's Summit
The 2002 Global Summit of Women, which is being
co-chaired by five women vice presidents and deputy
prime ministers, takes place July 11-13 in Barcelona,
Spain.
Natividad
says she chose Spain because of its presidency of
the European Union for the first half of 2002, its
wealth of women business and political leaders,
and its dynamic group of women entrepreneurs. Natividad
says Summit organizers are excited about hosting
the Summit in Barcelona for many reasons, not the
least of which is that, as she says, "The city is
a trade hub, as well as a major art center that
has bred Picasso, Dali, and Miro."
The
2002 Summit will focus on increasing women's business
opportunities across borders, which an emphasis
on the European markets, which have just been integrated
through the Euro.
This
year's Summit will combine sessions on economic
"best practices" with practical skill-building sessions.
Since information technology facilitates women's
ability to expand their businesses, whether domestic
or international, there also will be a strong technology
component to many sessions. In an attempt to foster
cross-border business relationships among women,
the event also will showcase trade missions organized
by various countries.
Natividad
promises that this and future editions of the Summit
"will continue to be fact-filled, hands-on, unique,
and exciting."
"I
cannot convey the exhilaration, the enthusiasm,
the camaraderie, and the sense of endless possibilities
that are part of the atmosphere," she says. "When
I see the women connecting, learning, making deals,
and being open to other cultures, I know this effort
is worthwhile."
JUDIE
FRAMAN is senior editor of Enterprising Women.
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