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The
Elements is a business that helps organizations
develop vehicles to promote brand awareness through
the use of creative brand solutions. With $2.1 million
in annual sales, this Great Falls, VA-based business
has grown dramatically by instituting a solid business
plan and setting measurable goals. Owner Debra Fareone
has invested in the "human capital and technology"
needed to sustain growth.
Debra
gives back through her involvement in organizations
that promote entrepreneurial women. She serves on
the board of the Women Presidents' Educational Organization,
and is chair of the Women's Enterprise Leadership
Forum. She is also a member of the Women Presidents'
Organization.
Her
advice to other women business owners? Develop a
plan and invest in the resources necessary to manage
your business. She also urges other women business
owners to certify their businesses as women-owned
and support other women-owned businesses.
Connetquot
West is a wholesale and retail distributor of medical
supplies and durable medical equipment. With today's
aging baby boomer population, Shirley Lam's company
is poised for dramatic growth. She carries a full
line of incontinence products, surgical gloves,
nutritional supplements, wound care and diabetic
supplies, and other personal care products.
With
$3.9 million in annual sales, the Farmingdale, NY-based
company hopes to grow into a national firm, and
ultimately be a global supplier.
Shirley
gives back to her community through her work with
Chinese immigrant services, helping new arrivals
adjust and get a head start on their new lives.
She
recalls the companies' early struggle of going from
one bank to another, looking for a bank that would
take a chance on her firm. She found one and has
remained a loyal customer. She advises other women
entrepreneurs to "hire the best people you can,
develop your sales force, and find a good accountant."
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