Enterprising Women Vol 10, No 2, 2009

C over story topics for Enterpri- sing Women are selected each fall for the following year—and while there are no rules that say the topics can’t be changed, we work months in advance to line up editorial that supports the cover themes. Other articles that run in each issue require a shorter lead time and we like to stay flexible to be able to include timely topics that will have the greatest appeal and be the most helpful to our readers. With that in mind, I have to be brutally honest with you. When the bottom fell out of the finan- cial markets and the first major bank collapsed a few months back, we were tempted to put this issue’s cover story theme on hold. After all, who wants to discuss raising capital in an economy as challenging as this one? We soon realized that while this issue would take a different shape than we had originally planned some months ago, it was more impor- tant than ever to deal with this topic head on. With corporate America shedding jobs at an alarming rate, an increasing number of people are deciding to start their own businesses. And businesses that were already off the ground and running before this economic downturn have owners—many of them women—who are fight- ing hard to survive. Even veteran business own- ers who have been in the trenches for decades are using every tool in their tool- boxes to sustain their businesses in this challenging economy. So the topic of raising capital to fund or grow your business has never been more relevant. When it comes to getting a bank loan—the fundamen- tals are more important than ever. Having a good relationship with your banker, tweaking your business plan to make it recession proof, and being on top of your finan- cials are essential. Private equity partners are available—even in this economy—but you will work harder than ever to find the right match. We’re pleased that this cover story goes sev- eral steps further with ideas that will help you weather the storm while you wait for the financ- ing you need. As Dawn Fitzgerald, co-founder of ChipWrights, Inc. says in an article (page 38) on sustaining your business while waiting for financ- ing, “there are many ways to leverage the equity you do have to give you a longer runway.” We hope this issue provides the resources, ideas and inspiration you need to make the best choices for your business. As always, we welcome your feedback. Write me at msmiley@ enterprisingwomen.com. Monica S. Smiley Raising Capital—Painful, but Essential enterprising Women 5 publisher’s note