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The Country’s Top Women Business Owners Read Enterprising Women Magazine! Enterprising Women reaches a targeted audience of women business owners from across the country. Our circulation is a combination of controlled and paid readership. Our readership includes: members of the Women Presidents’ Organization, a non-profit organization for women entrepreneurs who head businesses with at least $1 million in annual revenues; women’s business enterprises that are certified by the Women’s Business Enterprise National Council (WBENC); and members of the National Association of Women Business Owners (NAWBO), Women Impacting Public Policy (WIPP), Women’s Leadership Exchange (WLE), and other key organizations that serve women entrepreneurs. Through the use of select lists, we target women business owners who have been in business a minimum of three years. The majority of our readers have businesses with one million or more in annual revenue, however the magazine is read by business owners with businesses of all sizes. Enterprising Women is also circulated at all major conferences and events targeted to women business owners. The magazine is a frequent exhibitor at these events. Who reads Enterprising Women? Our readers are successful women business owners, mostly in their 40s and 50s, who are beyond the start-up phase and appreciate the support as they grow their businesses to the next level. A growing number of young women entrepreneurs in their 20s and 30s also read Enterprising Women and benefit from the editorial content of each issue. While our print edition of Enterprising Women celebrates its 10th anniversary this year, the online version of the magazine (launched in 2008) reaches more than 200,000 top women entrepreneurs around the globe. Readers may choose to receive our print publication, the online publication, or both. The online version offers expanded opportunities for our advertisers to reach a global market with their products and services. About the Women Business Owners Market:
Women make 80 percent of all purchasing decisions in the United States, and women entrepreneurs exercise that powerful purchasing power both at home and in their businesses.
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