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Money, Marketing & Mentoring

Issue: Vol. 7, No. 4

 

Count-Me-In and OPEN from American Express are providing Make Mine a $Million Business participants with the three keys to success: money, marketing and mentoring. Women business owners from around the country who have already surpassed the million-dollar revenue mark are doing their part by mentoring women in the program.

One common thread: many of the women who have surpassed the million- dollar revenue threshold are members of The Women Presidents’ Organization, a non-profit organization of entrepreneurial women presidents who have guided their businesses to generate at least $2 million in gross annual sales ($1 million for service-based businesses). Chapters serve as peer advisory groups and empower members to achieve increased business and financial success.

Among the many WPO members who are serving as mentors for the Make Mine a $Million Business program are Enterprising Women National Advisory Board members Clarice Kennedy of CCN, Inc., Linda Coughlin of Metro-Home NYC, Mercedes LaPorta of Mercedes Electric Supply, Inc., and Faye Coleman, PhD, of Westover Consultants.

photo of Clarice Kennedy
Clarice Kennedy

Since January, Clarice Kennedy has been mentoring Maureen Borzacchiello, CEO of Creative Display Solutions. Clarice’s company posted 2005 revenues of $12 million. Maureen has a strong background in the trade show and exhibit display industry and Clarice was immediately impressed with her level of enthusiasm, energy and knowledge of her industry. It was clear to Clarice that Maureen knew what it would take to move her company to the next level.

“We immediately set both business and personal goals for the upcoming year and worked on prioritizing them. Hiring a sales team and working on a compensation plan was at the top of Maureen’s list. I was able to share my experience at setting sales goals based on gross profit (bottom line) and not on the top line. Maureen was able to take the model and incorporate it into her compensation plan for her sales team,” Clarice notes. “As business owners, regardless of the size of our businesses, we all have the same issues. I certainly don’t have all the answers, but I can share what has worked for my business and what has not and hopefully give Maureen another perspective — business owner to business owner,” Clarice adds.

In a mentor/mentee relationship, both partners help each other grow. Clarice looks forward to continuing her relationship with Maureen and hopes together they can strive to “Make Mine a Billion.”

Editor’s note: If your business has surpassed a million in revenues and you would like to become a mentor in the Make Mine a $Million Business program, contact Count-Me-In at www.countmein.org or call 212-245-1245.


Also of interest:


(This article is reprinted from Vol. 7, No. 4 of Enterprising Women magazine. Copyright 2006, Enterprising Women Inc.  Reproduction in whole or part is prohibited, except by express permission of the publisher.)

 
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© 2002-2007, Enterprising Women
Articles in this issue:


Make Mine a $Million

Expanding Internationally

Five Secrets of Successful WBEs

Books to Propel You Into 2007

Advantages of Hiring a Virtual Assistant

Claiming a Stake in the Future of the Gulf Coast

Egypt Hosts the Global Summit of Women

Cutting Employee Healthcare Costs

WIPP Promotes Access to Capital Bill

Defining Nursery Chic

Knitting Her Way to Business Success

Gifts from Women-Owned Businesses

Serious Mom, Serious Business

A Fishing Lodge in Belize

A Chesapeake Bay Escape

Avoiding Business Pitfalls


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